The GWC Valves company is a retailer themselves and need to understand everything about it along with the comparisons of wholesaling. Wholesaling is a crucial part of the distribution channel for many products, especially consumer goods and business supplies. It involves a distribution channel member that sells primarily to retailers, other wholesalers, or business users. Wholesaling intermediaries can be classified on the basis of ownership and some are owned by the manufacturer of the goods or products to control distribution or customer service. There can be a sales brand which are the stocks products and fills orders from inventories whereas the sales office is the one that takes the orders but does not stock the product.

Retailers are distribution channel members that sell goods and services to individuals for their own use, not for resale. Retailers can include a physical store or an online store only. Retailers are the final link of the distribution channel and they deal directly with customers since they are the ones who are selling the goods or services. Retailers and wholesalers differ since retailers are the ones who are selling to the individual customer. When it comes to non store retailers these include direct response retailing, direct selling, automatic merchandising and internet retailing. When it comes to direct-response retailing this involves reaching prospective customers through catalogs, telemarketing, and even magazines and television ads. Internet retailing is growing at about five percent per year and automatic merchandising provides convenience through the use of vending machines.

Direct selling include direct to consumer sales and party plan selling methods. Although there is a growth in Internet retailing, store retailers still outpace non store retailing methods. In retailing, there are different types of retail stores such as convenience stores, specialty stores, supermarkets, department stores, warehouse clubs, discount stores, factory outlets, and supercenters.